Strategy
September 2026 GPS Plan
Arizona Center for Oral Surgery — the master plan every project traces back to.
Destination — September 2026
Increase qualified oral surgery consultations while expanding organic and AI search visibility.
LEAD
Strategy DTMA owns and drivesGoogle Ads Optimization
In ProgressWhy: Improve qualified consultation volume while controlling acquisition cost.
N Nikhil+ AlizeDue September 8
MAINTAIN
Recurring work that protects performanceSeptember Content
In ProgressWhy: Support organic visibility and brand authority.
L Liz+ UreDue September 30
IMPLEMENT
New builds shipping this monthLanding Page Update
Waiting on ClientWhy: Improve website conversion rate.
R Russ+ AlizeDue September 14
AI Visibility Optimization
PlannedWhy: Increase visibility across AI-powered search experiences.
R RussDue September 26
OPTIMIZE
Improvements to existing assetsSEO Service Page Optimization
Internal ReviewWhy: Move high-intent keywords onto page one.
R Russ+ NikhilDue September 12
Across the agency
Plan status by client
Arizona Center for Oral Surgery
AlizeIn ProgressSeptember Plan ActiveIron Mechanical
AlizeIn ProgressSeptember Plan ActiveGenova Bakery
AlizeIn ProgressSeptember Plan ActiveCFMA
AlizeIn ProgressSeptember Plan ActiveGo Singular
AlizeWaiting on ClientPlan Due TomorrowThe River Mill
AlizeIn ProgressSeptember Plan ActiveSilveria's Flowers & Gifts
AlizeIn ProgressSeptember Plan ActiveEvergreen
AlizeIn ProgressWebsite Build PhaseNaples Dental Boutique
AlizeIn ProgressSeptember Plan ActiveRoots Dental
AlizeIn ProgressPlan Overdue